Exclusive, intensive and selective distribution.

INTENSIVE DISTRIBUTION

This type of distribution is intended to reach the largest possible number of customers.

This distribution is usually used for products that are frequently used by a mass market .

• E.G

The example we have selected for this intensive distribution has been the website "LOGI TRAVEL".

This web sells all types os travel. These travels may be found in many establishments and in some travel agency.

This website is promoted just because it has many years in the market and is well known by all. At best you can find some ads on TV, but is not very usual.All its publicity is located in internet.

SELECTIVE DISTRIBUTION

This distribution has a reduced number of intermediares for geographical area. It´s in between selective and exclusive. 

• E.G.

For selective distribution we have chosen the example of "Viajes El Corte Inglés".

Viajes El Corte Inglés is an agency that sells leisure travels, which offer some guarranty of quality and security.

Viajes El Corte Inglés has a few exclusive brand stores. We only can find their products in exclusive sections inside of shopping centre El Corte Inglés. 

Viajes El Corte Inglés operates with a personality atention to the customer that supplied more sense of security to the customer.

EXCLUSIVE DISTRIBUTION

This distribution gives to a reduced number of intermediares the sales exclusivity of a product or services.

• E.G. 

For this exclusive distribution we sample the brand "FERRARI".

To obtain products of this brand is dedicated to manufacturing premium cars, we will have to be targeted to specific auto Ferrari, although few, are located in major provinces and strategic sites. Ferrari barely promoted. This brand has managed to have a reputation and has become known by word of mouth.









 The tour operator "Tour Mundial" make holiday quality products designed for all types of clients, corporate clients, institutions ...
In this case we find that one of their buyers which is "Viajes El Corte Inglés".