Marketing Online Tool

The importance of the competitors

First of all, we want to mention the importance of the competition regarding to the marketing mix. We think that competition is an essential element in the efficient working of markets. In fact it brings important benefits to the consumer by:

-Enabling consumers to buy the goods and services they want at the best possible price. 

-Contributing to our national competitiveness. 

Competition policy seeks to encourage and improve the competitive process, and to ensure consumers feel the benefits of that process. These aims are achieved in practice through competition law.
For this reason, we have chosen "Fanpage Karma" as our main marketing online tool.

Fanpage Karma is an online tool for social media analytics and monitoring. It helps social media managers and agencies to engage fans better and reach a growing community in the social networks. Users can monitor an unlimited number of pages and profiles so they can check who their most active fans are, where they are coming from and which other interests they have.

As a conclusion, we could say that the real concept of this marketing tool is to provide analytics and monitoring for an unlimited number of pages and for that reason we have thought that could be very useful regarding to the distribution channels.