Types of channels - Directs

Types of channels - Directs

• How we saw before a channel is direct when the purchase is made directly by the customer  without intermediaries. Now we are going to see some direct channels, where the products and services are sold directly to he customer and It can be personally when the customer is presencial in the moment of the purchase or by other means like Telemarketing or Internet.

Internet

•  On internet the purchase is made through web pages of the own company, using a computers, smatrhphones, or others thecnologies.
• In the Web pages, you have information like pictures, videos and characteristics about  the products; prices, telephones, directions, a booking system, information about ways to pay... etc
• An example of purchase in internet is the web page of "Salles Hoteles".  It is a Spanish page created by the chain of hotels "Salles Hotels". You can see there offers, prices, videos, pictures,information about hotel facilities... etc  and you can realize the online reservation and the purchase from the same page.

TeleMarketing (Telephone Sales)

• Cold calling is a form of telemarketing that refers to the practise of telesales agents who make phone calls to prospective customers with whom they haven´t had previous contact.
• The possible customers don´t know that they will be receiving this call because it is nothing they have signed up for or are expecting.
• Robocalling is another form of cold calling in which telephone calls are made by automatic dialing and a pre-recorded message will be played for the answerer.

Related with the tourism we have choseen this example of an Andalusian company "Loquo".
It is not a direct channel, but It is interesting to explain an example of indirect channel and after a direct channel, because an example is the best way to see the difference.

• Loquo is an andalusian company from Málaga.This company is contracted principally by hotels that want to promote their hotel discounts, promotions or offers. The staff have to call random people and informate them of the offers, promotions, and discounts of different hotels. the conclusion is that "Loquo"  is an intermediary contrated by hotels, so the purchase is not directly.

And now we are going to see an example about direct purchase in Telemarketing, where the company is the only responsible to sell the products and services to the customers without intermediaries.

•  Marriot Vacation Club has its own telemarketing system with offices and staff  specially dedicated to contact with costumer by telephone to offer their latest promotions.

Shops and Company offices

• Shops and offices are the premises where tourist products and services are sold directly to the clients with a personal attention. The difference with the previous channels is that you are assisted directly by the staff. An example of this can be a souvenir shop or a travel agency in a high street
• We have choosen the souvenir shop "Bonanza Gift Store". It is the biggest and largest shop in the world situated in Las Vegas and there you cand fin all types of product related with tourism in Las Vegas.