Definition.

Product distribution

It is one of the four elements of the marketing mix. It is defined as the combination of the activities developed by the touristic company to facilitate the access of the customer to get the information and purchase the tourist products and services.

It involves a chain of individuals and institutions like distributors, wholesalers and retailers who constitute firm’s distribution network (also called a channel of distribution). But what is exactly a channel of distribution?
Channel of distribution is the way for which the products and services come to the customers from the merchant.This way can be through direct channels when the purchase of the services and products is directly sold to the customer and indirect channels when the products and services are sold through intermediaries.